Coming together for change

A new brand for Consumers International

This international consumer rights organisation came to us with a problem – after a recent overhaul of their identity, they were uncomfortable and undecided about where they had ended up.

We quickly realised there was an idea-shaped hole at the centre of their brand. Work had concentrated on colours and clear zones, but hadn’t articulated why the organisation existed or how they effected change.

We identified a proposition, created compelling positioning copy and refined their values and behaviours. This led to a rethink of many existing identity elements, the creation of those previously missing, and provided the organisation with a brand which truly represented their vision and reputation.

What We Did

  • – Brand strategy
  • – Brand identity
  • – Printed collateral
Consumers International logo
Crowd

The proposition

We believe in a world where everyone has access to safe and sustainable goods and services.

We bring together over 200 member organisations in more than 100 countries to champion the rights of consumers everywhere. We are their voice in international policy-making forums and the global marketplace to ensure they are treated safely, fairly and honestly.

Coming together for change.

Consumers International logos
Spices
Mobius strip
CI images
Consumers International
CI cover
Spread
Website
Cover
Girls using phones
City scene
CI spreads
CI strategy site

Credits

Website design implementation and development (corporate site): BrandExperience

Website development (microsites): Subzero Studio (Strategy websites)

Come and visit

Studio House
142 Merton Hall Road
SW19 3PZ

Get in touch

+44 (0)20 8543 3850
hello@bothassociates.com