It's not fancy,
it's just Frank

A new brand for Franklyn James

Having opened in 2004, by 2014 Franklyn James was a successful, growing business, but had never quantified what made them special.

The answer came from owner Sandy, “I won’t have lying.” he said to us, “And that includes the usual lies estate agents tell, like saying a house is worth more than it is to get an instruction.”

Meeting staff, we found honesty and a no-nonsense approach, a focus on getting the basics right, and a fierce work ethic. We articulated this with a wordplay that was too good to pass up. It’s an identity which disarms, gently disrupts, and occasionally raises a smile within an industry which rarely does.

What We Did

  • – Brand strategy
  • – Brand identity
  • – Printed collateral
  • – Interiors
  • – Website design
  • – Website development
  • – Advertising
Logo
Franklyn James icons
FJ office
Brand guidelines
Franklyn James Stationery
Cards
Posters
FJ team member
FJ site
FJ site
FJ site
FJ site
FJ site

What They Said

“The team at Both brought real innovation and creativity to our re-branding. They had a thorough understanding of our business, and made sure we were ahead of the competition by taking a truly original approach. They put the client first, and consistently go above and beyond the call of duty. Ultimately the proof is in the results, and we’ve seen a significant increase in both website traffic and enquiries from vendors, landlords, purchasers and tenants as a result of their work.”

Sandy Chatterjee
Managing Director, Franklyn James

Sandy on pavement

Credits

Portrait photography: Pete Petkov

Website development: Subzero Studio

Interior fit out: Five Interiors

Additional copy: Elizabeth Wickenden

Come and visit

Studio House
142 Merton Hall Road
SW19 3PZ

Get in touch

+44 (0)20 8543 3850
hello@bothassociates.com