Harmonious, inspiring spaces for life.

A new brand for Fruition Properties

Fruition are a family run and rapidly expanding firm of developers with a difference. Starting with single-dwelling developments in the suburbs, they now have a diverse portfolio of innovative developments and cost-effective housing in the capital’s most desirable postcodes.

Their success is the result of an exceptionally strong value set and resolutely people-centered approach and it was these differences which we sought to articulate.

We created a mark which can be used as a containing device for imagery, which literally represents their positioning. The identity was brought to life through a range of striking collateral and an impactful fully-responsive website.

What We Did

  • – Brand strategy
  • – Brand identity
  • – Website design
  • – Website development
Fruition logo
Building

The proposition

Great design often appears effortless, but to deliver homes that are considered and innovative with an uncompromising attention to detail, requires dedication, drive and vision.

By putting people at the centre of everything we do, from those with whom we work, to those who will live in the homes we build, we create harmonious, inspiring spaces for life.

Illustration
Fruition mark in use - child
Spaces for living
People come first
Fruition mark in use - kitchen
Fruition mark in use - plant
Harmony of process & product
Consistency with flexibility
Fruition mark in use - stairs
Fruition stationery
Fruition postcards
Fruition website
Fruition brand guidelines

Credits

Website development: Subzero Studio

Come and visit

Studio House
142 Merton Hall Road
SW19 3PZ

Get in touch

+44 (0)20 8543 3850
hello@bothassociates.com