Circles Not Squares

Branding Out Of The Dark

Out of the Dark are a charitable social enterprise that recycle, and revamp discarded furniture to create strikingly unique pieces. In the process they train, educate and employ young people from disadvantaged backgrounds.

Our immediate realisation on seeing their existing square identity? “You’re not square. You’re a circle.”

Circles are about rebirth. They suggest the infinite, completeness, unity and harmony. They protect. They endure.

We combined this with the idea of layers – paint to a piece of furniture, a new skill to a young person, which also echoed the ideas of emergence and eclipse suggested by their name. The result is bright, classically mid-century, and timeless with a modern twist.

We were heartbroken when Out Of The Dark were no longer able to continue their work, but delighted that their ethos continues in the work of Jay&Co. Find him here.

What We Did

  • – Brand strategy
  • – Brand identity
  • – Advertising
  • – Printed collateral
  • – Website design
Jay Blades
Chair
Tag
We work with young people to nurture creativity and ideas
Stationery
Website
Website
Mobile site
Chairs
iPad
Website

Credits

Photography: Out of the Dark

Website development: Subzero Studio

Come and visit

Studio House
142 Merton Hall Road
SW19 3PZ

Get in touch

+44 (0)20 8543 3850
hello@bothassociates.com