Life-long, life-changing support

Evolving RFEA's brand

RFEA – The Forces Employment Charity – approached us with a tired identity, no clear direction for imagery, and a website which wasn’t performing.

One of the oldest military charities, they have changed and adapted over the years, and their passion for the work they do was clear; but had never really analysed what they believed in, what they were like and, most importantly, why they exist.

We evolved their identity to be more adult, shot portraits of real-life heroes which gave them the stature and respect they deserve, and relaunched their website, which saw a 300% increase in online applications in its first week.

What We Did

  • – Brand strategy
  • – Brand identity
  • – Printed collateral
  • – Web design
  • – Web development
RFEA logos

The proposition

We exist to provide life-long, life-changing support, jobs and training opportunities to service leavers, veterans and their families, irrespective of circumstances, rank, length of service, or reason for leaving.

We have the specialist knowledge and understanding to bridge the gap between military life and civilian employment. We work in partnership with other organisations and employers who, like us, respect and value the unique qualities and abilities of all those who have served.

Armed forces
RFEA stationery
RFEA covers
Brand guidelines
RFEA close up
RFEA client
RFEA website
RFEA website
RFEA website
Website

Credits

Photography: Richard Lewisohn

Website development: Subzero Studio

Come and visit

Studio House
142 Merton Hall Road
SW19 3PZ

Get in touch

+44 (0)20 8543 3850
hello@bothassociates.com