Alongside the rebrand undertaken by Both, we designed an online presence for ThinkWell which would allow their straight talking, no nonsense voice and in-country expertise to be expressed online.
The site is designed around the logo – the grid, the modules and the images are all scaled based on the proportions inherent within the logo’s form. The site leads with strong brand imagery, and gives the user a giant ThinkWell logo to admire. The unusual form of the logo means that it can be used large well, so it acts as both watermark and introduction to ThinkWell. Clear and concise navigation and considered user journeys ensure the site is easy to use and encourages people to explore and find out more.
Leading the way in Health Financing
Whilst the site is built to be the corporate face of the organisation, we knew that ThinkWell wanted to show they are leaders in thought, as well as practice, within the field of Health Financing. So we created a space in which they could do this. An area of the site is dedicated to their thoughts and opinions, feeding in tweets and allowing them to post articles and blog posts. This side of the site takes on a more editorial look and feel, in contrast to the more corporate face shown elsewhere. The site is rich with images which celebrate the colour and vibrancy of the countries in which Thinkwell work – and reinforces the fact that they are resolutely focussed on working on the ground, in the places they are trying to help.