Get your frock on!

A joint fundraising campaign for Animal Free Research UK and Breast Cancer UK

An unusual circumstance: two charities with vastly different missions join forces for a common goal – to raise funds for animal-free research into breast cancer prevention – and to raise the profile and increase engagement with both charities while they were at it.

To build a collaborative working practice and to ensure that the individual sensitivities and priorities of both organisations were accomodated, we began by running a joint creative workshop, before synthesising the broad creative directions into a succinct and engaging idea: that animal-free research into preventing, (not just treating) breast cancer is the smart thing to do.

We then expanded the idea of ‘smart’ into a social-media- friendly campaign idea; encouraging people to spend the day in a ballgown – expressed playfully as ‘Get Your Frock On!’. Distinctive graphics built recognition, understanding was enhanced by photographs of people in ballgowns in unlikely circumstances, and everything was supported by a website which acted as the hub for the campaign.

What We Did

  • – Campaign creative
  • – Copywriting
Frock together
Bunny and dress
Street scene
Social media examples
Get your Frock on brand guidelines


Website development: Subzero studios

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