Doing better: a values-led brand for an estate agency on the up

Brand and website for a modern, forward-thinking estate agency

Aston Rowe is an estate agency that’s growing fast, and had quickly gained a great reputation surrounding their first office. But they’re ambitious and the opening of a second branch in a new area required that they up their game.

After conducting workshops with staff and talking to clients the secret of their success was clear – a passionate team, genuinely striving to make a positive improvement to the way estate agency is commonly done.

We proposed a brave approach to their brand – to go front and centre with their values and beliefs, identifying and articulating their ultimate guiding principle: “Do Better”.

So rather than the standard estate agency brochure, we gave them a compact but powerful Manifesto – as much internal aide-memoire as marketing tool. Portraits were shot in a home setting, not an office, capturing a stylish modernity which extended to the rest of the brand. Bright colours and patterns based on an upward arrow create a strikingly positive impression at a glance.

We embraced the challenge of adapting the brand to the templated web solution chosen by the client. The strength of the messaging and graphic elements ensure that the brand translates as well online as it does in print and in their offices, where their values adorn walls and windows in a bold statement of intent.

www.astonrowe.co.uk

What We Did

  • – Brand strategy
  • – Brand identity
  • – Printed collateral
  • – Copy writing
  • – Web design
Aston Rowe business logo
Aston Rowe dog
Aston Rowe manifesto page
Aston Rowe business cards
Aston Rowe postcards
Aston Rowe manifesto
Aston Rowe stationery

What they said

We instructed BothAssociates after meeting several agencies, and felt they had an excellent track-record and were good people we could work with. After a thorough review they came up with a number of routes based on our values – we now have a stunning brand and manifesto that helps set us apart. They went out of their way for us at each stage – total professionals and highly recommended.

Billy Rowe Director,
Aston Rowe

Aston Rowe website homepage
Aston Rowe website property page
Aston Rowe website valuation page
Aston Rowe brand guidelines

Credits

Portrait photography: Tim Cole

Website development: Webdadi

Come and visit

Studio House
142 Merton Hall Road
SW19 3PZ

Get in touch

+44 (0)20 8543 3850
hello@bothassociates.com