A new brand for Consumers International
This international consumer rights organisation came to us with a problem – after a recent overhaul of their identity, they were uncomfortable and undecided about where they had ended up.
We quickly realised there was an idea-shaped hole at the centre of their brand. Work had concentrated on colours and clear zones, but hadn’t articulated why the organisation existed or how they effected change.
We identified a proposition, created compelling positioning copy and refined their values and behaviours. This led to a rethink of many existing identity elements, the creation of those previously missing, and provided the organisation with a brand which truly represented their vision and reputation.
What We Did
- – Brand strategy
- – Brand identity
- – Printed collateral