A new name and brand for Evolve Housing + Support
For over 150 years South London YMCA had been providing services to some of the most vulnerable people in the area.
But a change of direction by the broader YMCA resulted in the need to disaffiliate from the federation, and, for the first time, really think about what they represented and what was important to them as an independent organisation.
The process was consultative, collaborative and holistic. Following a complex naming process, we created a distinctively simple yet visually rich and colourful identity, and a UX driven website, which worked for multiple and diverse audiences from service users to commissioning bodies.
What We Did
- – Brand strategy
- – Naming
- – Brand identity
- – Website design
- – Website development