Giving haart a distinct tone of voice in a world where all agents sound the same
The nation’s largest independent estate agent’ were having difficulty connecting potential vendors with their brand. People were confused by the word ‘independent’ for an agent with over 160 branches, and size alone was no longer a positive in itself.
Sellers want two things: a good price and a sale that doesn’t fall through. haart ensure both, due to the large number of registered buyers on their books, and the data they hold on those prospective buyers and the the local property market.
‘A local agent with buyers and know-how’ became the proposition, and ‘We know your buyer’ the compelling headline with a double meaning.
What We Did
- – Brand strategy
- – Advertising
- – Printed collateral
