Form follows function

Rebranding Madley

When the Madley team approached us, it became clear that this boutique estate agency had loftier ambitions than most.

They understood that the traditional model didn’t work. They set out to rethink the entire approach, beginning with what vendors, buyers, landlords and tenants actually need, rather than what makes life easier for agents.

‘Form Follows Function’ – the rallying cry of the modernist movement – was our inspiration. An uncompromisingly minimal aesthetic, rigorous and uncompromising in application. Primary colours, a strict grid, a single typeface in a single weight and photographs of buildings which espouse modernist values. Stripping out the noise, leaving only what’s needed.

It’s estate agency. Rethought.

What We Did

  • – Brand strategy
  • – Brand identity
  • – Printed collateral
  • – User experience
  • – Web design
  • – Web development
Madley logo
Madley mark
Madley brand guidelines
Madley cover
Madley spread
Madley site
Madley site

What They Said

“I would like to put on record our thanks to Rachel and the whole team at Both for their considerable hard work and creativity. We feel that they have produced a brand that not only states who we are what we are about, but something that also makes it easier for us to communicate with our clients and stand out in what can be a crowded market place. Great work and long may it continue.”

Jaimie Beers
Managing Director, Madley

Madley website


Portrait photography: Charlie Clift

Website development: Subzero Studio

Come and visit

Tintagel House
92 Albert Embankment
London SE1 7TY

Get in touch

07710 444205