A refreshed identity and website for Montfort Communications
Montfort is a boutique PR firm founded by some of the industry’s most respected senior players. Remaining hands-on with clients, and leveraging decades of connections and experience, they have created a business that is profoundly relational. Montfort offer peer-to-peer advice in situations that are critical, exceptional or difficult, delivering outcomes, not just outputs.
Our challenge was to keep the key elements of their exiting brand, but expand and rework it to better align with the revised positioning we had developed for them, centred on the strength, longevity and seniority of their relationships.
We introduced hand-drawn portraits of their people, an overlapping graphic approach, and imagery which conveys the serious nature of the challenges they address. Refined, classic typography, and minimal and refreshing palette completes a look that is understated yet impactful.
The responsive website concentrated on clear navigation, and a crisp clean design, bringing their most compelling content to the fore. For the first time the Montfort website showcases their experience and their work, in the way they deserve.
What We Did
- - Brand positioning
- - Identity development
- - Website design
- - Website development