Principia - simplifying the complexity of organisational ethics and responsibility

An extended infographic and brochure for leading ethical risk consultants

Principia are a consultancy founded by academic moral philosophers, with a background in military ethics. Their pioneering work is helping major organisations navigate the increasingly complex world of organisational ethics, responsibility and culture. Suffice to say they’re not your typical professional services firm.

Our job was to understand and explain their ethical analysis tool, and present it in a format that could be circulated at Davos. At its core was an infographic outlining the tool and how it works. It had to be both immediately engaging and intriguing for an audience short on time and saturated with information. But it also needed to provide a comprehensive overview of a subtle and multi-faceted process in an easily digestible way.

After much exploration, the hexagon provided both a structural framework, and could present as both flat graphic and three-dimensional cube. It also suggested the interdependence and cohesion of all the aspects of ethical analysis Principia undertake. A simple traffic light system emphasised the scoring, and a flow-diagram style allowed us to explode sections of the process for a closer look.

As much an intellectual as a creative challenge, it’s the kind of work we love. It has formed the basis for an ongoing relationship with a fascinating client who are changing the impact businesses have on both stakeholders and society. Watch this space

What We Did

  • – Printed collateral
  • – Infographic design

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