Journeying together…

A second annual report for Ronald McDonald House Charities

This is our second report for Ronald McDonald House Charities – having set the creative bar high in 2015. This year they wanted to tell the story of their journey, from the early days to the latest flurry of impressive new buildings.

The families RMHCUK help are on one of the hardest journeys of their lives, so we told their stories, and that of the charity, in a timeline; alongside examples of exceptional fundraising endeavours. The format echoed the idea of this journey, being a long, unfolding concertina, to disrupt expectations and reinforce the central idea behind the report.

We created the charming and distinctive illustrations in-house, and also developed a series of colourful and unique infographics to show the scope of their work and where their money is spent. This year we were also able to commission a series of delightful portraits of some of the families they have helped.

What We Did

  • – Annual reporting
  • – Illustration
Little boy
Mother and son
Annual report
Money breakdown
Illustration of child


Copywriting: Kate van der Borgh

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